Episode Details

On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences.  He joins us to discuss something that everybody does, but not everyone does well – prospecting.

Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.

We also discuss Scott’s step-by-step formula for making our prospecting more effective while connecting with our target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.

What You’ll Learn From this Episode:

• The main issues with how most people prospect.
• Scott’s formula for more effective prospecting.
• His Million Dollar Prospect Marketing Lesson and what it’s all about.
• Whether one technique that will yield 20 new clients in 60 days exists.
• The four keys to build into your prospecting efforts.