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Ep #249: Navigate From Commissions To Fees and Gain Control – with Cheryl Perez
Published 7 years, 2 months ago
Description
Have you finally “had it” with commission compression, but don’t have a clue about how to escape the commission boa constrictor and move toward a fee-based or hybrid practice model? Cheryl Perez, President of BIG-HR, shares her agency’s journey and offers specific advice about what KPIs to watch, how to value what you provide to clients and how to gain a competitive advantage in the process.
What You’ll Learn From this Episode:
- How ACA was the catalyst for change in Cheryl’s agency.
- How to begin the evaluative process.
- Can you add Fee-For-Service components over time, or do you need to jump in the deep end of the pool?
- How do you monetize stuff you are currently giving away for free?
- What KPIs matter and how they can inform your business decisions.