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Ep #258: Can a 4th Generation Agency Go Value Based? – with Taylor Lindsey
Published 7 years ago
Description
Taylor Lindsey is a partner at Employee Benefit Consultants, but he is also the fourth-generation member of the firm and he is working to morph this highly-respected old-line agency into a totally modern value-based, data-driven firm. Listen in and learn some of the tools and techniques he has employed to overcome that challenge.
What You’ll Learn From this Episode:
- How the agency originally formed.
- What geographical challenges added to the mix.
- How to help very traditional employers make the transition.
- How the sales cycle has changed dramatically.
- Why starting with the financing is a bad idea.