Episode Details

"Send us a message!"

In this episode Jen & Todd are chatting about some of the lessons they've learned along the way. 

Failure to fully plan

• Business foundations and their importance
• When planning you should do your best to have the most information possible
• Being prepared is always a good thing

Paralysis by analysis 

• Get your idea down on paper or wherever it is you make notes or build things.
• Create a plan and a strategy for launching.
• Do the work.
• Move quickly but not recklessly. 
• Launch.
• GET TO ASSESSING!
• There's value in being first, there's value in improving something, there's value in accomplishment and achievement, know where there's no value?
  Never launching.

No, sally, you're not a perfectionist.

Avoiding numbers

• Todd used to avoid numbers because it stressed him out. What quickly happened was he inadvertently added stress to his life.
• Not knowing your numbers puts you at a massive disadvantage.
• Understanding the math is possible by being honest with yourself and looking hard at every dollar that moves through your business.
• Make a plan with your accountant and/or bookkeeper or a financial advisor.
• Become like really freaking excited about understanding your numbers and how you can use the information to do things like predict your next year.

 Trying to be for everyone

• Todd skipped creating avatars and rolled with the if he build it they will come method with my gym.
• Jen's last salon, under some extremely terrible advice, also tried to be for everyone.  It didn't end well.
• In the beginning of Todd's business career he  avoided most marketing and what he did do had very little focus.

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