Episode Details
Back to Episodes21: Can Buyer Personas Improve Your Content? With Kirk Enright
Description
Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.
Today, you’ll learn:
- The benefits of using personas
- The process of creating a persona
- How to use this information to create targeted content
Kirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.
Show notes and resources: https://tinymarketing.me/ep21
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