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Dan Antonelli Disrupting the Branding Industry | Successful Life Podcast
Description
In this episode of the Successful Life Podcast, I talk with Dan Antonelli about key strategies for developing the right logo and trade dress to drive franchise growth. Dan is the author of Building a Big Small Business Brand, and is the creative director of the branding firm KickCharge Creative. We discuss how to create a strong and recognizable brand for your franchise, and how to choose the right logo and design to support that brand. Dan shares his insights on what makes a successful franchise brand, and how to avoid common pitfalls when creating your own franchise brand. If you're looking to grow your franchise through branding and design, this episode is a must-listen!
00:25 Who is Dan Antonelli?
02:38 Brief Description of Dan’s book
04:55 Effect of Rebranding to business revenue
09:09 How branding supposed to work?
13:44 How to see ROI through different clients.
16:15 Rebranding vs Starting from scratch
21:19 Compelling to brand and story – rather than making it hard on employees
29:02: Being different, doing something unexpected
33:01 How Dan makes changes- advertising your brand in a lot better way
35:45 Making it easier for consumers to know what you do
42:17 Selecting the right people for your br
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