Episode Details

Athleisure is one the fastest growing and most competitive retail segments. The days of suits and tight jeans have passed. Fran Racioppi heads to New York City to sit down with Nate Checketts, Co-Founder and CEO of Rhone.

Built on the mantra "we aren't just selling a product, we are selling a lifestyle," Fran and Nate discuss the three pillars of Rhone, building brand loyalty, the importance of intentionality, goals, standards and holding ourselves accountable to metrics. 

Nate and Rhone are also unrelenting supporters of men's mental health and reducing the stigmas around a man's ability to be open, vulnerable and in need. Fran and Nate dig deep on the importance of being there for each other and accepting that it's ok to not be ok. Plus, Fran sticks around for Rhone’s first Mind and Muscle Event.

Learn more about Nate and Rhone at Rhone.com, @rhone and @natechecketts. 

Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube.

Highlights: 

-Fran & Nate sit down in Rhone’s flagship store on 5th Avenue in the Flatiron district of New York City. 

-Nate shares how competition drives us away from each other. (7:52)