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Choose Remarkable: Why Very Good Is No Longer Good Enough

Choose Remarkable: Why Very Good Is No Longer Good Enough

Season 5 Episode 8 Published 3 years, 9 months ago
Description

“The problem is, you think you have time.”

- Carlos Castaneda, Journey to Ixtlan

This week we present our first ever encore episode.

We open the vault to extract a seminal recording from our first season, released in the fall of 2020, where we discuss some of the key concepts from Steve's best-selling book Remarkable Retail: How to Win & Keep Customers in the Age of Disruption. In a wide-ranging conversation we explore the key factors that have created the great retail bifurcation, the collapse of the middle and why choosing to be remarkable is increasingly the only choice.

We start by unpacking why it's probably later than you think, the importance of understanding the difference between table stakes and differentiators, the challenge of slow motion crises, and more!  

In the second part of the episode, we lay out the strategic choices companies are compelled to make, the importance of decisively picking a lane and why it's so critical to choose remarkable. Then it's a quick overview of Steve's "8 Essentials of Remarkable Retail" framework. We also discuss how to best apply the framework and prioritize turning ideas into action and reveal our gift of prophecy by warning about the excessive valuations of digitally native brands.

Thanks to our presenting sponsor, MarketDial!

GroceryShop discount offer:

Valid for Retailers and Brands only, use code RBR1950  to access our special rate / ticket price is $US1950.  Offer code  expires 9/22/22.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.


Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. 

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

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