Episode Details

We know the power of coaching when it comes to building an online business, both as coaches ourselves, and as people who invest in coaching. But there’s a new trend of coaches and marketers who are demanding high-level investment without much information before the purchase (and sometimes even after!). The idea is that a big investment alone will provide a big mental transformation. Yeah… we call bullshit on that. Maybe it works for someone, but we think a coach needs to earn your dollars, not just demand them.

Investment as an act of faith in yourself [6:13]

Marketing as manipulation [9:51]

Does it work for some people? [12:07]

Your message will resonate with the right person [13:17]

Coaching entrapment [17:08]

Business building isn’t that fragile [19:57]

Money vs. impact [22:59]

You can ask for clarification and testimonials [27:32]

Your coach works for you [32:34]

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