Episode Details

Liza Huber is the founder and CEO of Sage Spoonfuls, a healthy and simple solution to making your own baby food. Fran Racioppi travels home to suburban Boston to meet Liza to discuss creative financing to retain equity, transition from acting to manufacturing and how an order from Buy Buy Baby launched the brand to a new level. 

Liza also discusses her son's diagnosis with Cerebral Palsy and what it taught her family about finding solutions when you won't take no for an answer. 

Liza starred on NBC's hit daytime television show Passions. Today Sage Spoonfuls is available in Buy Buy Baby, Pottery Barn, Target, Walmart, Bed, Bath & Beyond and on Amazon. Liza is one of Forbes “Female Entrepreneurs Rocking The World." Learn more about Liza at sagespoonfuls.com and @sagespoonfuls and @lizahuber. 

Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.

Highlights: 

-Why as parents we research the best of everything until it comes to solid food. (5:51)

-Liza shares her emotional story of giving birth to her son Brendan, who was born premature and with Cerebral Palsy. (9:07)

-Sage Spoonfuls started as a cookbook and storage jars; Liza’s launch plan very quickly put them in Buy Buy Baby propelling the brand into the market. (15:25)

-Fran challenges Liza to break down her process for scaling Sage Spoonfuls across people, process and technology. (19:31)

-Liza shares her lessons in accountability and how not focusing on verifying the details resulted in cost overruns and lost productivity. (22:02)

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