Episode Details

In this episode of Marketing Through StoryTelling and Google My Business,  Barbara and Jessica discuss:

-Where does the company name “Tulip Media Group” come from?
-How do you decrease the cost of acquisition?
-How do you increase marketing through Google My Business?

Key Takeaways:

” Get your storefront ready.  Make sure your website is ready to have visitors. If your storefront is not ready, then there’s no sense in doing paid advertising or blogging.” – Jessica Embree

Connect with Jessica Embree:

Website: https://tulipmediagroup.com/
LinkedIn: https://www.linkedin.com/in/jessicaembree/
Instagram: https://www.instagram.com/tulipmediagroup/
YouTube: https://www.youtube.com/channel/TulipMedia/
Twitter: https://twitter.com/tulipmediagroup
Facebook: https://www.facebook.com/TulipMediaGroup/

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (118)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales, and today, we have with us, Jessica Emery. She is an international best seller, a story brand guide, and a marketing specialist. She specializes in helping businesses grow all over North America. With clear and impactful market marketing strategies. Please give us a welcome to Jessica Emery.

Jessica Embree: Thank you so much for having me, Barbara.

Storytelling

Dr. Barbara Hales: Nowadays, storytelling is the buzzword. Can you tell us a little about how you decide what stories to tell? Based on the audience that you have in front of you?

Jessica Embree: Absolutely. It all comes down to what problem you are trying to solve for your customers. In the medical field, that is usually pain. They’re having mental or physical issues. So what problem are you trying to solve and tell them a story on how they’re going to get that treatment or how what success looks like at the end, they have less pain, they can play with their kids, again, without having any pains in their shoulders and back. So it just tells the story that will resonate with your customers.

Dr. Barbara Hales: Well, that makes a lot of sense. And it also seems to me to be a lot like case studies. Would you agree to that?

Jessica Embree: Absolutely. I think that’s why case studies, referrals, and testimonials are so important, especially in this field. People need to hear that they can be reassured that the treatment they’re going to get from medical practices is what they’re looking for at the end of the day.

Tulip Media Group

Dr. Barbara Hales: Sure. So your company is called tulip. How did that come about? And how did you choose that name?

Jessica Embree: So tulip media, our founder and CEO, is originally from the N