Episode Details
Back to EpisodesClassics Episode: 2000's Citibank "Live Richly"
Season 7
Published 3 years, 9 months ago
Description
The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.