Episode Details

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.

Tune in to learn:

• About Mariana’s unique upbringing in Mexico City (7:32) 
•  The biggest challenge of being a CMO (21:20)
• About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) 
• Why some companies struggle to integrate new technologies (34:02)

Mentions:

• “Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)
• Teresa Barreira, CMO, Publicis Sapient
• “How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”
• “Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)
• “Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.