Episode Details

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We explore the power of vendor management and pricing psychology in real estate, emphasizing influence over always being “right.”

• understanding that being correct isn’t always the goal—sometimes influence and collaboration lead to better outcomes
• delivering pricing in a structured way, balancing mathematical value with emotional buyer excitement
• giving vendors hope by acknowledging aspirational prices while guiding them through a proven sales process
• using auctions to reveal the market’s true value and letting the property’s worth emerge naturally
• leaving room for flexibility and dialogue, allowing vendors to feel empowered rather than constrained

A practical guide to navigating vendor expectations, setting realistic yet inspiring pricing, and leveraging auctions as a tool to uncover the truth of what the market will pay.

Hosted by Lee Woodward Training Systems

Brought to you by The Agency Portal 

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