Episode Details

Analytics and Data

In this episode, Barbara and Jonathan discuss:
-What is the relationship between analytics and data?
-How can people get different information from the same data points?
-How do you advise a professional to discover what is the interest and concerns of the people that he or she serves?

Key Takeaway:

“Data, just like language, is this sort of instrument of power.” – Jonathan Fowler.

Connect with Jonathan Fowler:
Website: https://logicle.us/
Personal Website: http://fowlercs.com/
Email: jonathan@logicle.us
LinkedIn: https://www.linkedin.com/in/fowlercs/

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (117)

Dr. Barbara Hales: welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. And today we have with us a very special guest, Jonathan Fowler. Dr. Fowler is the creator of the LDI s plus analytics impact framework and aptitudes, which help companies address their biggest obstacles to a data-driven culture.
He is an entrepreneur, researcher, practitioner, speaker, and father to an amazing 11-year-old daughter. He founded logical analytics in 2020.

Welcome to the show, Jonathan.

Jonathan Fowler: Thank you!

Relationship between Data and Analytics

Dr. Barbara Hales: So tell me something. Tell me about the relationship between analytics and data in marketing a person’s business or practice.

Jonathan Fowler: I got my start in analytics and data science when I was in my humanities education at Clemson and did a lot of educational research and my master’s and really figured out at that point, that all and this is true. Now more than ever, all data analytics work ultimately boils down to human behavior. And, of course, marketing is studying human behavior and trying to make sure that we get the most out of what we put out there in terms of impacting behavior.

And so every data analytics story and they are all stories, or da