Episode Details

The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant.

Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation.

Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride.

And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius and use code 'LUKE10' for 10% off your purchase. 

00:07:27 — Becoming Mr. Noots

• Childhood experience with meditation, engineering, and spiritualism  
• His wife’s tragic passing as a result of opioid addiction 
• First experiments with nootropics in the 90s
• Newsworthy.ai
• Neurotransmitters and the different brain states 

00:44:38 — Treating Neurochemical Imbalances 

• The hyper focused side of ADHD
• GABAlicious by BiOptimizers (coming soon)
• Modafinil’s use and history 
• The process of launching a pharmaceutical
• The truth about SSRIs 
• NCBI and examine.com as resources 
• The first ever Buddhist-friendly mouse lab 
• Frequency extraction methods in mushrooms 

01:18:50 — Nootopia Product Deep Dive 

• The Brilliant Mind Blueprint
• Using the Nootopia customization survey 
• 30-day Nootopia Journey mobile app (Apple/Google)
• NectarX by Nootopia
• Mental Reboot by Nootopia
• Power Solution by Nootopia
• The Apex by Nootopia
• The War of Art by Steven Pressfield
• Focused Savagery by Nootopi