Episode Details

Our guest this week is Alexandra Lange, famed architecture and design critic, and author of the brand new best-seller Meet Me by the Fountain: An Inside History of the Mall. In a wide-ranging interview we get Alexandra's perspectives on the history and cultural significant of shopping malls. We dig into the fascinating story of Victor Gruen and how his design ideas shaped the evolution of regional malls for decades. Then we explore how malls began to lose their relevance, particularly as department stores increasingly found themselves stuck in the boring middle. Lastly wonder what's next for malls and what it might take for them to have a remarkable future.

But first we give our hot-takes on the latest retail news, including shaky earnings reports from several wobbly unicorns: Warby Parker, Allbirds and The Real Real, contrasting their performance with Yeti's wholesale first growth strategy. We also discuss Signet's fire sale priced acquisition of one of the OG's of DTC, Blue Nile, before wrapping up with Bed, Bath & Beyond's decision to bail on one of its new private brands ("Wild Sage") after its rookie season.

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Valid for Retailers and Brands only, use code RBR1950  to access our special rate / ticket price is $US1950.  Offer code  expires 9/22/22.

Past podcast episodes of note:

Understanding Warby Parker and Customer-Based Valuation with Dan McCarthy

The Great Wholesale v. DTC Debate with Simeon Siegel

About Alexandra

Alexandra Lange is a design critic. Her essays, reviews and profiles have appeared in numerous design publications including Architect, Harvard Design Magazine, and Metropolis, as well as in The Atlantic, New York Magazine, The New Yorker, and the New York Times. She is a columnist for Bloomberg CityLab, and has been a featured writer at Design Observer, an opinion columnist at Dezeen, and the architecture critic for Curbed.

Her latest book, Meet Me by the Fountain: An Inside History of the Mall, was published by Bloomsbury USA in June 2022.

Her previous book, The Design of Childhood: How the Material World Shapes Independent Kids was published by Bloomsbury USA in 2018. Research for the book was supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts. Design of Childhood was named one of Planetizen’s Top 10 Urban Planning Books of 2018 and has been an assigned text in art and architecture studios at ASU, Columbia, Harvard, MIT, UPenn, VCU and Yale.

Alexandra is also the author of Writing About Architecture: Mastering the Language of Buildings and Cities (Princeton Architectural Press, 2012), a primer on how to read and write architecture criticism, as well as the e-book The Dot-Com City: Silicon Valley Urbanism (Strelka, 2012), which considers the message of the physical spaces of Facebook, Google, and Apple.

In 2021, Alexandra became editorial advisor to the podcast New Angle: Voice, produced by the Beverly Willis Architecture Foundation. The podcast showcases the work of pioneering women of American architecture, and the first five-episode season featured Julia Morgan, Natalie de Blois, Helen Fong, Norma Sklarek and Florence Knoll. Several episodes were broadcast on 99 Percent Invisible.

Alexandra co-wrote and co-produced “Masters of Modern Design: The Art