Episode Details

Seth Goldman spent 24 years building Honest Tea from an idea to a leading global beverage. But on May 23 Coca-Cola announced they were discontinuing the brand citing supply chain and COVID-19 impacts. 

Over the last few years he launched Eat the Change and PLNT Burger, extending a career that has been spent providing us with a healthy - and environmentally friendly - choice in what we consume.  

For this episode Fran Racioppi asked Seth to Jump In to discuss Coke’s decision, what he learned from building a brand that changed the way we drink, the rapid growth of PLNT Burger and which mushroom jerky and carrot chews to try first. 

Seth’s not done with tea yet. He’s fighting back to refill the hole the loss of Honest Tea will create in the market as he just announced the launch of Just Ice Tea - coming soon to a store near you. 

Learn more about Eat the Change and PLNT Burger at eatthechange.com and PLNTburger.com - and on social media @eatthechange & @plntburger. 

Find more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. 

Highlights:

-PLNT Burger is now in 12 locations; 10 located in Whole Foods and two new stand alone locations in New York City. (4:30)

-Seth explains the importance of democratizing healthy eating options and making it available to all consumers. (6:45) 

-Coca-Cola has decided to discontinue Honest Tea (the brand Se