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Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan
Description
It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.
Top Takeaways:
- Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
- Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
- Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.
Show Notes:
Sponsored by: Moft | Nexcess | LearnDash
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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/