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Building a D2C brand from first principles ft. Bharat Sethi, Founder & CEO, Rage Coffee
Description
The Indian market is seeing several startups offering innovative products in the D2C & FMCG segment.
One such innovative brand is Rage Coffee.
Founder Bharat Sethi launched Rage Coffee in the year 2018. It offers a variety of vegan-friendly, vitamin-infused instant coffee flavours. The brand is currently present in 2,500+ retail outlets pan-India and plans to expand its offline presence 5X within a year by strengthening its distribution channels.
In today’s episode, we talk with Bharat Sethi who has been a serial entrepreneur about his entire journey so far and how does Rage Coffee stands out as a brand, the mistakes he made being a founder and what are his future plans for Rage Coffee.
Notes -
02:02 - Intro
02:47 - Family background & what led him to entrepreneurship?
06:35 - Conceptualising PosterGully in 2012
11:09 - Exit from PosterGully
11:50 - Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?
12:59 - Mistakes and learnings from iDecorama
18:45 - Ideating for Rage Coffee
25:55 - Milestones & Growth over the years
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