Episode Details
Back to Episodes
#87 | The 5 Numbers Every Marketer Must Track for Predictable Income
Description
Marketing isn’t magic—it’s math. And if you don’t know your numbers, you can’t build systems that deliver predictable income.
In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a liberating business.
- Discover the 5 marketing metrics that drive consistent revenue
- Understand why implementation, not information, is where most marketers fail
- Learn how to use quizzes strategically to convert better than traditional lead magnets
Tune in now to learn how to track the right numbers—and finally create marketing that pays you back.
Book a 30 min discovery call for the Healthcare Export Accelerator Programme
This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.