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Case Study on a Luxury Auction with Maverick Commins and Jennie Heal, Supreme Auctions

Episode 11 Published 5 years, 8 months ago
Description

Topics covered and questions you’ll uncover during this episode:

  • Buyers versus sellers 
  • Why does the Supreme Auctions model favor the seller, rather than the buyer?
  • Why are buyers in control in the traditional luxury real estate market?
  • How does the “sellers-in-control” model work?
  • What’s the marketing strategy that gets potential clients to pick up the phone and be interested in learning more in a market where so much information is already available? 
  • What’s the process or criteria a luxury real estate agent needs to go through when contacting Supreme Auctions? 
  • How can you determine which sellers are motivated to sell?
  • Why are sellers willing to give up their information to Supreme Auctions as opposed to a listing agent? What are the key differentiators? 
  • Intentionality of “no reserve”
  • What’s the process of a luxury auction? 
  • What’s the agent’s role in the auction process? 
  • What’s the last piece of the bidding process look like? 
  • What’s included in a due diligence packet?
  • Supreme Auctions certification course 
  • Benefits of becoming a preferred luxury agent with Supreme Auctions

Resources mentioned within episode:

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