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Moitree Rahman - Building a cross-functional analytics team
Description
Highlights of my conversation with Moitree:
- Building an analytics team to support the company's digital transformation initiatives
- The skill sets of an analytics team have become diverse
- Investing in emerging technologies and using them
- Evaluating resourcing to be able to get the most out of your investment
- Business vs technical chops
- Finding hybrid skills is a challenge to growing teams
- Define your requirements to drive the skill set you need on your team
- When do you add new capabilities vs keeping it with external partners
Meet: Moitree Rahman is a marketing analytics and data professional with 12+ years of experience making an impact in data and tech strategy roles for Fortune 500 companies that span across diverse business verticals, including CPG (Colgate-Palmolive), Telco (AT&T), Media-Entertainment (AT&T/Warner Media/ Xandr) and SaaS (LiveRamp) companies.
Currently leading the Digital Measurement transformation at Colgate-Palmoliveer efficiently and at scale.
If you have any questions for Moitree, please feel free to reach out via:
https://www.linkedin.com/in/moitreerahman/
I hope you enjoyed the episode. The best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please message me if you want me to cover specific topics with future guests.