Episode Details
Back to Episodes57 | Psychology of Consumers: How to Be The Guide Not The Hero
Description
Many agents believe they are heroes of the story, and it’s reflected in their marketing and the approach they take with clients. To increase our conversions, we have to shift our entire thinking and position ourselves as the guide to the hero.
How do we shift our marketing and approach toward being the guide? In this episode, I’m going to share how to increase our conversion rates by changing how we see our role in the transaction.
You’ll also learn;
-The problem with saying you’re the best real estate agent
-How to put our clients front and center of the conversation
-Why we have to understand the consumer’s motivation and the emotions involved in them
Check out Garrett's New Podcast - Simple Selling
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