Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get free advertising.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "How to Get Free Advertising".

You most likely advertise for new cosmetic patients by paying an Internet marketer to design your website and do SEO to be sure you're found.

These website folks probably tell you to advertise using google AdWords while your SEO builds momentum. And you may also throw more money towards directories and social media advertising to get things moving.

There's nothing wrong with that but free advertising is better. A girlfriend telling her girlfriend how great you are is now, and will always be, the most direct route to a new cash-paying patient.

And the health and success of your practice can be gauged by this simple factor – how many patients refer you to others they know?

This week's podcast is about building your own referral engine, so your practice grows itself organically.

Here's what you'll discover…

• The subtle things you are doing now to deter referrals
• How to offer "Braggable Service"
• Get social to get referrals and much more.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And o