Finding and Converting Leads with Good Content with Anna Tutckaia

Season 1 Episode 278

Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we answer the question, “Should you really move from Facebook to Circle?”

Top Takeaways

To find leads, you need to understand the product you’re selling and the audience you’re trying to sell to. You learn that by going where they hang out online and learning about their pain points, as well as their interests outside of your product.
Talking regularly to current and potential customers is a must. Conversations make them feel heard, and you can understand your messaging and improve your content.
Using automated tools to connect and serve customers can allow you to free up your time, answer common questions quickly, and even ask them pointed questions for better personalization, which in turn helps you get better leads and create impactful content.

Show Notes

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Published on 3 years, 4 months ago

Podcast Episode Details

Finding and Converting Leads with Good Content with Anna Tutckaia