Episode Details
Back to EpisodesHow to turn a brand perceived as cheap into one considered awesome
Season 7
Published 3 years, 10 months ago
Description
Skinny Mobile, originally a youth brand, needed to explore a way into the general market to return to growth, but brand perception got in the way. ColensoBBDO and their client share the award winning strategy that flipped a negative, with "Skinny will do anything to keep prices low and customers happy."