Episode Details

Achieve greater results with a Marketing plan

In this episode, Barbara and Clint discuss:

-What the difference is between Brands and Tattoos
-What is the meaning of Tattoos, Not Brands
-What the three types of tattoos are

Key Takeaway:

“It’s not really about permanence. It’s more about the fact that it’s a choice.” – Clint White.

Connect with Clint White:

Website: https://www.tattoosnotbrands.com/
LinkedIn: https://www.linkedin.com/in/clint-white-6374b44/
Instagram: https://www.instagram.com/tattoosnotbrands/
Twitter: https://twitter.com/Tattoosnotbrand
Facebook: https://www.facebook.com/tattoosnotbrands/

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (116)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors.

I’m your host, Dr. Barbara Hales and today we have with us a very interesting speaker.  His name is Clint White. Clint is recognized as a Crain’s New York Business top entrepreneur. He is deeply experienced as a marketer, consultant, teacher, and business builder. In addition, Clint wrote the book Tattoos, Not Brands which is coming out this month. He is the creator as well as the co-host of the podcast by the same name.

Welcome to the show, Clint.

Clint White: Thanks. Glad to be here.

Tattoos, Not Brands

Dr. Barbara Hales: Well, your topic Tattoos, Not Brands, is quite unique. Could you tell us how you came to have that message? And what is that all about? Why tattoos?

Clint White: Yeah, sure, I’d be happy to; it really came from experience. As a marketer, I have worked very much in equal stead with nonprofits and for profits. And I found over my almost 30 years doing this that there was something common to both of those camps and that the leadership constantly articulated their goals as wanting to become a brand, to build a brand, to grow a brand, to articulate their brand. And it occurred to me that that may be a bit myopic and damaging because, well, the brand is rigid. The brand is connoting a 500-degree metal symbol.

Dr. Barbara Hales: And that’s what your message is?

Clint White: It can be, sure. Certainly, it’s a rigid thing, though. And if you want to be a rigid thing, then great, definitely be a brand because that is valuable. Very, rather aggressive approach. However, if you are something maybe more nuanced, maybe more situational, more personal, more narrative more. Really more flexible.

Thinking about yourself as a tattoo has significant advantages I found in building this concept because it helps you to number one: understand that there are more goals than simply to be rigidly placed in somebody’s brain, but rather to understan