Episode Details
Back to EpisodesLudacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”
Season 7
Published 3 years, 10 months ago
Description
After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."