Episode Details

In episode eleven of the 12-part podcast series, "White Men & the Journey Towards Anti-Racism," Tim interviews Ted Castle (Founder & President) and Rooney Castle (Vice President) of Rhino Foods, the birthplace of the iconic cookie dough that goes into Ben & Jerry’s Cookie Dough Ice Cream.

This series was created to be a resource for white men who might be wrestling with questions like, “What’s my role in anti-racism, equity, inclusion, and justice work as a white man with power and privilege?” and “How might my personal commitment to do this work manifest itself in the organization I help lead?”

Are you new to the series? Check out episode 54 where podcast co-hosts Lauren Ruffin and Tim Cynova introduce and frame the conversations. Download the accompanying study guide. And explore the other episodes in this series with guests:

• Raphael Bemporad (Founding Partner) & Bryan Miller (Chief Financial Officer), BBMG
• Ron Carucci, Co-Founder & Managing Partner, Navalent
• David Devan, General Director & President, Opera Philadelphia
• Jared Fishman, Founding Executive Director, Justice Innovation Lab
• Jay Coen Gilbert, Co-Founder, B Lab; CEO, Imperative21
• Kit Hughes, Co-Founder and CEO of Look Listen
• Marc Mannella, Independent Consultant, Former CEO KIPP Philadelphia Public Schools
• John Orr, Executive Director, Art-Reach
• David Reuter, Partner, LLR
• Sydney Skybetter, Founder, CRCI; Associate Chair & Senior Lecturer, Theatre Arts & Performance Studies Department, Brown University

Want to explore related resources primarily *not* by white guys? Check out our compilation of 30 books, podcasts, and films.

Guests

TED CASTLE is the owner and President of Rhino Foods, a certified B Corporation located in Burlington VT. Rhino employs 250+ employees and manufactures bakery style inclusions for ice cream manufacturers, and a variety of frozen desserts and snacks that are distributed in North America and Europe. Rhino Food’s Purpose is to “Impact the Manner in Which Business is Done” through its Financial, Customer and Supplier, Employee, and Community Principles. Rhino Foods and Ted have been recognized for their efforts with the Hal Taussig B the Change Award from B Lab, Beta Gamma Sigma Entrepreneurial Award. Vermont Small Businessperson of the Year, by the SBA, the Terry Ahrich Award for Socially Responsible Business by Vermont Businesses for Social Responsibility, Forbes Magazine’s List of Small Giants. Optimas award for vision in the workplace (past winners include UPS, Coors and 3M), Inc Magazine’s Entrepreneur of the Year Award, and Special Recognition Award from the Vermont Refugee Resettlement Program. In 2018 the Rhino Foods Foundation was formed with the mission to "Spread Innovative Workplace Practices that Champion Employee Financial Stability and Make Good Business Sense" with an initial focus is to spread the Income Advance Program Rhino nationwide. Ted lives in Charlotte, Vermont with his wife Anne. Their two sons Ned and Rooney are presently living in Vermont.

ROONEY CASTLE Growing up, Rooney was continuously asked if he ever planned to join the family business. Time and time again, he would answer with a definitive “no”, as it would have impeded his plans to become the next Wayne Gretzky. However, as time went by and his hopes of becoming the next “Great One” slipped away, he began to learn more about Rhino Foods. As a child, Rooney only knew it was the home of the locally famous Chessters ice cream sandwich and the birthplace of the iconic cookie dough that goes into Ben & Jerry’s Cookie Dough Ice Cream. As he began to invest both time and interest in the business his parents had created, Rooney discovered there was more to Rhino Foods than just delicious treats. His father’s passion for doing things the right way and understanding how a conscientious employer can impact employees’ lives outside of work is something to admire and emulate. It is this “do right” mentality, spread across all aspects of the business that attracted his to becoming a full-time rhino. In 2011, he started working at Rhino Foods on the production floor as a batter maker. The most important byproduct of his 8 months batter making was undoubtedly the relationships he developed with other rhinos and the knowledge he gained about what it takes to make their products. Rooney moved on to other roles giving him broad experience in other aspects of the business. This flexibility and exposure to a variety of learning opportunities is what makes him an engaged, versatile and happy rhino. Now the question he’s most frequently asked has become “when do you plan on taking over the reins of the family business?” to which he most politely responds, “I’m in no hurry.”

Host

TIM CYNOVA (he/him) is the Principal of Work. Shouldn’t. Suck., an HR and org design consultancy helping to reimagine workplaces where everyone can thrive. He is a certified Senior Professional in Human Resources (SPHR) and a trained mediator, and has served on the faculty of Minneapolis College of Art & Design, the Banff Centre for Arts & Creativity (Banff, Canada) and The New School (New York City) teaching courses in People-Centric Organizational Design and Strategic HR. In 2021, he concluded a 12-year tenure leading Fractured Atlas, a $30M, entirely virtual non-profit technology company and the largest association of independent artists in the U.S., where he served in both the Chief Operating Officer and Co-CEO roles (part of a four-person, shared, non-hierarchical leadership team), and was deeply involved in its work to become an anti-racist, anti-oppressive organization since they made that commitment in 2013. Earlier in his career, Tim was the Executive Director of The Parsons Dance Company and of High 5 Tickets to the Arts in New York City, had a memorable stint with the Cincinnati Symphony Orchestra, was a one-time classical trombonist, musicologist, and for five years in his youth he delivered newspapers for the Evansville, Indiana Courier-Press.