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Covid-19 Conversations: Sam Leotta, Brand Director, Americas, The Macallan on How a Premium Single Malt Scotch Brand Adapts to Changing Consumption Habits
Season 2
Episode 52
Published 6 years, 4 months ago
Description
Adam speaks with Sam Leotta, Brand Director Americas for The Macallan, about how the Scotch producer is coping with the loss of on-premise and duty-free channels and using social media to stay connected with its customers. Please send requests or suggestions for future Conversations to podcast@vinepair.com. Thanks for listening, and be well.
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