Episode Details
Back to EpisodesWhy brands like Bolt don't care about TV's old metrics rules
Season 4
Episode 7
Published 3 years, 8 months ago
Description
Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars.
Guest: Meg Ciarallo
Host: Mike Shields