Episode Details

What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.

Tune in to learn:

• How Jeff built a “team culture” at Duck Creek (8:00)
• Jeff's approach to aligning marketing with sales (26:41)
• Why Jeff is not a fan of spreadsheets (22:25)
• About Jeff’s experience as a professional basketball player in Israel (25:30)

Mentions:

• Salesforce
• “MarTech Interview With Jeff Winter, CMO at Duck Creek Technologies”
• “Insurance Technology: Aon and Paypal, Applied Systems, and iink Address Digital Payments”

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