Episode Details
Back to EpisodesBrand-driven Strategies: What a Brand Guide Is and Why You Need One
Season 3
Episode 100
Published 4 years, 1 month ago
Description
In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.
What you’ll learn:
- Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand
- Lara illuminates the power of words in a brand guide and how to use this power to your advantage
- Lara shares the elements of personal branding that make your brand cohesive
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Twitter: @LaraSchmoisman
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