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How To Scale a Startup Into a Megabrand Using Speedboat Marketing with Chandar Pattabhiram, Coupa Software
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software.
Published on 3 years, 5 months ago
With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth.
Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies.
Specifically, Chandar dives into:
4:11 - Why so many startups fail at "go to market fit"
6:39 - What is speedboat marketing?
9:08 - Key elements of speedboat marketing that companies can use to drive growth
10:58 - What is a flywheel?
15:40 - Educating the market before it exists
20:00 - Turning content into customer acquisition
23:39 - How to leverage allbound marketing
27:08 - How to turn your customers into advocates
31:36 - What you need to turn your startup into a megabrand
37:08 - How to build a great, infectious culture
41:10 - Best practices for communication
46:30 - Key roles and skills needed when you're building a new marketing team
51:43 - When is the right time to bring on a CMO
56:45 - Chandar's favorite movie stars and lessons he learned from them
58:46 - Coupa Software's tech stack
Learn more at https://tractionconf.io
Connect with Chandar Pattabhiram: https://www.linkedin.com/in/chandarp/
Learn more about Coupa Software at https://www.coupa.com/
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