Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how Bradford Bader, MD went from recon to retail surgery.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Recon to Retail Surgery - with Bradford Bader, MD".

A new surgeon coming out of fellowship will oftentimes do anything and everything to perform more surgery to hone their craft.

So, they do call at nearby hospitals, take recon cases referred by other surgeons, and/or contract with other practices to handle their overflow.

They need that experience to figure out what they really want to do….and NOT do.

Dr. Bradford Bader had been on his own journey and is now very satisfied with where he is going, but it wasn't a straight line (it never is).

This week's Beauty and the Biz Podcast is the interview I did with Bradford Bader, MD, a facial plastic surgeon running his own private practice in Plano, TX.

He talks about his journey from 95% reconstructive to 95% aesthetic surgery and how he had to think and act to make that shift.

Dr. Bader also talked about:

• How important location is to be visible and accessible to the patients you want to attract
• How culture plays a big part in his success (now that he understands what that means)
• How his amazing shoe collection helps build his brand
• A radical new approach to building a practice with smaller staff and office but bigger profits and much more….

I love hearing how the younger surgeons are making their way through the challenges of staffing, marketing and competing in today's marketplace and you will too.

Visit Dr. Bader's website at: www.BaderFacialPlastics.com

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly

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