Episode Details

Social Media Affects Your Marketing with Carl White

In this episode, Barbara and Carl discuss:
-What online advertisement means for marketing
-How today’s social media affects marketing
-How inexperienced doctors can get started with marketing

Key Takeaways:

“In the real world, it’s not so much about the mistake you make, but how you deal with it afterward” – Carl White.

Connect with Carl White:

Website: http://www.marketvisorygroup.com
Email: whitec@marketvisorygroup.com
LinkedIn: http://www.linkedin.com/in/healthcaremktg
YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig
Facebook: https://www.facebook.com/marketvisorygroup

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   Barbara@TheMedicalStrategist.com
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION (115)

Dr. Barbara Hales: Welcome. This is another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales.

Today we have with us, Carl White. He is the founder of the market advisory group, which focuses on helping locally owned independent businesses and practices and healthcare. To stay independent.

Carl’s passion for independent business goes all the way back to working in his family’s pharmacy when he was a kid. Today MarketVisory Group helps independent practices get more leads, phone calls, reviews, and overall visibility.

Carl is a duct tape marketing certified consultant. He lives in Northbrook, Illinois. Welcome to the show, Carl.

Carl White: Barbara, thanks for having me on. It’s great to be here.

Duct Tape Marketing

Dr. Barbara Hales: So, the first thing I want to know is what do you consider a duct tape marketer?

Carl White: So, duct tape marketing is an organization that’s been around for about 20, 25 years, I think a little bit longer. And it does a lot of things. But it’s really, it’s designed to help small businesses small and mid-sized businesses grow with like really sort of systematic marketing and it works with you know, any healthcare practice that fits that same kind of size and description.

You can become a duct tape marketing certified consultant, you go through some steps, you kind of join the organization, there’s a lot of tools and support in the back end, I joined because before Mark advisory group, I worked in large corporate America, always marketing and healthcare, which does not translate very well into the small business world where you and I live.

And so, duct tape marketing was a nice way to help me make that leap. Lots of support. As I said, there are about 150 consultants worldwide, most are in the States, but we help each other out all the time. And it was really I launched Mark advisory group when I licensed into duct tape marketing. And it