Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and the 8 traits of best run practices. I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "8 Traits of Best Run Practices".

How often do you feel the pressure to lower your prices or negotiate with new prospective patients? Cosmetic patients today are so price-focused; it can drive you crazy.

I'm sure you get several calls every week from prospective patients asking that one thing: "How much is …?" Or, during their consultation, they attempt to negotiate with you and your staff by telling you they can get the same thing cheaper elsewhere (even though you know you're more experienced and skilled than most competitors). On the one hand, you want to be fairly compensated for your skills, expertise and the years you've put into building your practice and great reputation. But, on the other hand, you don't want to lose to your discounting competitors.

It's so frustrating to have to decide how to deal with these price-shoppers, isn't it?

This week's Beauty and the Biz Podcast changes the conversation altogether, so price rarely comes up.

Discover how surgeons who garner the best run practices think to rise above the "price chatter"

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can