Episode Details

Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.

Our first guest episode featured Lauren Sanborn, Director of RevOps at CallRail. She recently moved over to DataRobot, an AI cloud platform for Data Scientists. 

Aside from leaving us with several marketing and sales alignment tips, my favorite takeaway from Lauren was to not be so hard on yourself if you don’t know what you don’t want to do (for work). Her advice was to get out there and try different things so you can start to mark off what you don’t like. Eventually you’ll find something that you love.”

Our next guest in episode 07 featured one of our most senior and perhaps most accomplished guest, Brian Leonard, former co-founder of TaskRabbit and now CEO of Grouparoo (recently acquired by Airbyte).

Brian went pretty deep on the relationship with marketing and engineering and my favorite takeaway was that marketers and engineers shouldn’t think of themselves as doing completely different things inside a company. At the end of the day, both groups are there to move the needle on the business. So the best way to think of it is to come together to power the right stack.

Instead of pitching to product, marketing needs this, pitch it as, the company needs this and this is how it will benefit everyone. For example, marketing attribution isn’t a marketing or a marketing ops thing. It’s a company thing.

Next up was our boy Nick Donaldson in episode 10, fresh off a new consulting gig at Perkuto. Another marketer who’s moved on to another company, he’s now running Marketing Operations at Knak.

Nick is wise beyond his years and my favorite takeaway from our chat with him was that the number 1 skill to succeed in marketing ops is curiosity. Early in your career Google and twitter are your best friends. There’s so many smart people that have been in your shoes and are nice enough to share those insights. Find them. Read them. Learn from them.

So 10 episodes in and we already had a RevOps Director, a CEO and founder and a consultant. We also had a Professor. In episode 11 we were joined by friend of the show Jonathan Simon.

This might have been controversial amongst his peers at the University but we’re happy to report he’s still in his current gig (lol). My favorite takeaway from our chat with Jonathan is that you don’t need a degree to have a successful and happy career in marketing anymore. More than anything, marketers need to be adaptable to changing tech and strive to be lifelong learners. He talked a lot about side hustles and starting something, in his course he actually gets all his students to start a blog and build something during their time there.

Episode 17 featured Ottawa native Julie Beynon who leads analytics at Clearbit. Things got technical pretty fast but I think Julie did an awesome job introducing data warehousing and making it seem a lot less intimidating.

My favorite takeaway was when she explained that a DWH doesn’t have row limits and isn’t limited by your laptop’s CPU. She loves a Google sheet as much as any data driven marketer, but a