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Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan
Episode 81
Published 4 years ago
Description
Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair.
Five things you’ll learn from this episode:
- Why ethical failures happen
- How to deal with ethical dilemmas
- How to have conversations with people making unethical decisions
- How to encourage ethical responsibility within your company
- Current ethical failures in the PR industry and their impact
Quotables
- “Ethics is at the core of deceit, betrayal, drama – all of the great stories from the past 4,000 years usually tie back to ethical failures.” — @McClennan
- “Fundamentally it's only the authentic phrase that works the best.”— @McClennan
- “Follow the rules as you do for management, praise in public, and criticize in private.” — @McClennan
- “You need to do something, nothing, or something more.” — @McClennan
- “If somebody was doing something out of envy, you're going to need to use a very different argument with somebody who's using out of obedience to authority. You know it’s not just a one-size-fits-all message.” — @McClennan
- “Just like we do in crisis communications, you always want to give options. It’s not a binary solution.” — @McClennan
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Guest’s contact info and resources:
Additional Resources:
- PRSA Code of Ethics
- The Arthur Page Society ethics
- 6 steps to ethical decision making
- "Trial by Trolly" ethical game
- "Fake Famous” trailer
- EthicalVoices podcast
- How the PRSA Code of Ethics benefits communications employees
- 5 ethical rules your influencer marketing campaign cannot do without
- Journalism ethics versus public relations ethics
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
Episode recorded: Jan 20, 2022
Sponsored by:
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.