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MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)
Published 3 years, 6 months ago
Description
In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:
- Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
- a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
- a potential economic slowdown.