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Best Practices for Working with Influencers to Market Your Airbnbs
Description
What if you could turn openings on your Airbnb calendar into free marketing?
Jordan Kahana is the Cofounder of Stayamo, a platform that connects STR hosts with social media influencers, allowing vacation rental operators to exchange free stays for promotion from top content creators.
On this episode of Get Paid for Your Pad, Jordan joins me to explore how Airbnb hosts benefit from working with an influencer, explaining how to use lifestyle photography to market your STR and what to do if your unit isn’t Instagrammable.
He discusses why the quality of an influencer’s photos is as important as their follower count and describes how to hold a content creator accountable for delivering on your agreement.
Listen in to understand best practices for working with content creators to market your STRs and learn how Stayamo can help you connect with influencers who are the right fit for your Airbnb!
Topics Covered
How Jordan defines a social media influencer vs. a content creator
How an Airbnb host benefits from working with an influencer (i.e.: content, exposure, etc.)
Using lifestyle photography to market your Airbnb
Why Jordan recommends offering a 2-night window for an influencer to stay for free
Why the quality of an influencer’s photos is as important as follower count
What to do if your Airbnb isn’t Instagrammable
Best practices for working with an influencer to market your STR
Why Jordan suggests asking influencers to book your unit through Airbnb
How to set up an account and find influencers on Stayamo
How influencers benefit from building relationships with STR hosts
Connect with Jordan Kahana
Resources
Email jasper@getpaidforyourpad.com
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