Episode Details

When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.

Top Takeaways:

• When writing for humans, you need to appeal to the people you’re writing for. This is where stories, empathy, and consistency come on.
• When you write for robots, you need to consider what your content is optimized for: keywords, good headlines, and spoiler alert: What humans what to know.
• The right headline can satisfy both humans and robots. Write something that gets people to click and search engines will recommend your content to more people.

Show Notes:

• Order Writing for Humans and Robots
• Maddy on Linkedin
• Maddy on Twitter
• Maddy on YouTube
• NaNoWriMo
• Anyword
• Keywords Everywhere
• Keyword Surfer
• ahrefs
• CoSchedule
• Join the Creator Crew

Sponsored by: Nexcess | TextExpander | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/