The Book You Need to Write Better Content with Maddy Osman

Season 1 Episode 272

When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.

Top Takeaways:

When writing for humans, you need to appeal to the people you’re writing for. This is where stories, empathy, and consistency come on.
When you write for robots, you need to consider what your content is optimized for: keywords, good headlines, and spoiler alert: What humans what to know.
The right headline can satisfy both humans and robots. Write something that gets people to click and search engines will recommend your content to more people.

Show Notes:

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Published on 3 years, 6 months ago

Podcast Episode Details

The Book You Need to Write Better Content with Maddy Osman