Episode Details

Would you like to create more freedom in your agency? How can you spend less time making decisions? How can you make the right decisions to grow your agency without too much emotion or personal bias? It's time to improve your decision-making skills and spend less time on small agency tasks. Today's expert uses science to explain how you can greatly improve your decision-making skills in order to create the role you really want within your agency. All you need is discipline and the right framework to keep yourself accountable.

Dr. Frederic Bahnson is a surgeon who found a new career path in coaching. Initially, he needed information on how to make a career decision and found valuable resources that helped him not only with his career but with other aspects of his life. He decided to share those tools and created his own framework, which he now shares in his book Better Than Destiny.

In this episode, we'll discuss:

• Why struggles with decision-making could start with your ego.
• 3-step framework for making better decisions
• How to know when it's time to replace yourself in daily agency operations.

Sponsors and Resources

Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free.

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The Process and Skill of Decision-Making

As much as we theorize about decisions, we can all fall into these same mistakes again. Decision-making is a skill and as such, you'll get better with practice. You develop a framework, evaluate how you're doing with it, get feedback, and observe the results about why something might have gone wrong. Sometimes you can attribute a bad outcome to bad luck.

You can't control everything, but always make sure to assess the results you get from implementing the decision-making process. Pay attention to how you go about making important decisions and see if it's effective, and if not, go back and revise. The important thing is to have a process.

Being Honest and Self Aware Making Decisions for Your Agency

You can approach decision-making from many angles. Dr. Bahnson encourages us to remember we all have biases and blind spots. You may have tendencies to go for things that will be beneficial in the short term but not so much in the long term. There are systematic ways in which we make decisions that are not in our best interest or fail to follow through with the decisions we've made.

We find ways to justify this to ourselves but if we were honest we could identify the patterns of how we consistently fail to make the best decision or double down on a bad decision. We fool ourselves into thinking we can't give up on a