Episode Details

In this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz.

About the panel

Although Zora Artis began her career outside the communications field, she has had an outsize impact on the profession since entering it more than 20 years ago to as an account director and then strategic planner with branding and integrated marcomms agencies. Since then, she has led her own brand and communications consultancy and served as CEO of a 20-person creative, digital, and strategic communication firm. In 2019, formed her current management consulting practice bringing together strategic alignment, brand, and communication expertise. She has received five Gold Quill awards. Her significant contributions to the profession and the body of knowledge include her original research with IABC colleague, Wayne Aspland, on strategic alignment, the role of communications and leadership – the first substantial research effort for the reconfigured IABC Foundation – and co-authoring a subsequent white paper, “The Road to Alignment,” supported by 27 senior communicators from five continents. Zora has also researched the correlation between strategic alignment and experiences and the impact on stakeholder value and brand. This has led her to develop her own proprietary Alignment Experience Framework. She has also examined gender equity, perceptions, and bias in organizations, and wrote a chapter on this topic for the Quadriga University e-reader, Women in PR. Since joining IABC a decade ago, she has impacted IABC as a volunteer, including roles as chair of the IABC Asia Pacific Region and IEB director; she currently serves as the chair of the 2022 World Conference Program Advisory Committee. A certified company director, as chair of the IABC Audit and Risk Committee she introduced proper risk oversight to the board’s processes. Zora has been honored with the 2021 and the 2015 IABC Chair’s Award for Leadership and was named IABC’s 2020 Regional Leader of the Year. She is also a Strategic Communication Management Professional, Fellow of the Australian Marketing Institute, and Certified Practising Marketer.

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