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Helgi Óskarsson of Iceland's very own, 66°North
Description
My guest this week is Helgi Óskarsson, co-owner, and CEO of 66°North.
Helgi and I discuss how the nearly 100-year-old brand began by making clothes for Icelandic fishermen, with the goal of saving lives, how that naturally led to a commitment to sustainability, and how building things to last -- whether a coat or a company -- changes how you think and act.
NOTES
(11:10) Hans Kristjánsson and 66°North’s History
(12:06) Iceland’s Ring Road
(22:35) Grime (music genre)
(28:44) Slow Fashion
(29:23) Patagonia (book on business philosophy)
(32:30) Iceland’s Sustainable Energy
(35:24) Fashion Forum
(48:24) “Shoe Dog” by Phil Knight
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This episode is sponsored by Topper Jewelers, check out their new collaboration with ORIS!
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