Episode Details

“There just aren’t people out there who want to work.” You’ve heard this statement–or made this statement–hundreds of times. The truth is that it’s an excuse for why you aren’t doing what it takes to build a quality workforce. My guest today is Joel Patzke, who owns and operates TrueWorks Roofing in Houston. Joel shares how he and his co-owner, his wife Laura, have solved their #1 problem, which is also your #1 problem. He tells us his amazing story of how he took action, held a job fair, and recruited A-players for his team. Packed with lots of insight from Joel, there is much to learn in today’s show, so join us to get the whole story!

Joel is a repeat guest who joined me a while back in Episode 247, How to Build a Brand that Matters, so take a listen if you haven’t heard it yet!

What you’ll hear in this episode:

• How Joel transitioned from the hospitality industry to the roofing business–and why he does this work
• How Joel attracts the smartest, best, and most ambitious team members to outshine the competition in recruiting, training, and retaining A-players
• Why your brand, logo, and culture are important as a starting point
• How Joel runs unusual contests for his employees that promote company values, like their “Thoughtful Cherry on Top” extras for customers
• Why many other things matter SO much more than money in attracting and retaining A-players
• Why you need to understand the importance of well-defined specialist positions in your company (Read The Roofing Machine by Martin Pettigrew.)
• Why SOPs (standard operating procedures) must be detailed and specific for every position
• How your training programs should align with SOPs
• Why your guidelines, HR procedures, and everything related to pay should be clearly communicated with team members
• Why your on-boarding process should be documented, organized, and detailed
• How to put out an ad on social media and job recruiting websites, and remember, the prospective employee wants to know what working for your company will do for them!
• How Joel has found success with Indeed and Zip Recruiter, with over 400 applicants in 1-2 days!
• How Joel organized and carried out a hiring event for applicants
• Why Joel believes that looking outside the roofing industry is a good way to find valuable team members
• How daily employee briefings give opportunities for coaching, training, and growth
• How Joel runs his business according to the numbers for maximum growth and profitability

Resources:

Connect with Joel:

www.trueworksroofing.com  

On LinkedIn

Joel’s email: joel@trueworksroofing.com

Laura’s email: laura@trueworksroofing.com

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