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A business owners most important decision is setting the price of their product or service
Published 4 years, 10 months ago
Description
If your net profit margin is 20% and you increase your price by 10%, you will increase your profit by 50%! That is why pricing is probably the most important decision that a business owner makes. However, most business owners spend very little time setting prices. Mena and Stuart discuss:§ Why pricing decisions are so important.§ Common methods used to set prices.§ Three proven strategies to improve pricing power (and therefore profit).§ How to optimise pricing depending on your business model... and much more.