Episode Details

Knowing how to scale your business is the fastest and most successful way to multiple your business' profitability. That is why it's important to consider if your business lends itself to scaling and if so, how to do it. In this episode, Mena and Stuart discuss:§ Three examples of how business' achieve saleability including building a well-known brand, productisation and build-in the desire/incentive to 'share' in your product.§ Some businesses don't lend themselves to sharing, and of course that's fine, but those business' should consider the 'smallest viable audience' concept popularised by Seth Godin.§ How your holistic accountant can help you to scale your business including understanding your numbers, different business models, structures and asset protection considerations.